Impact Of Cinema on Society
Cinema is a creative expression. It Performa the tractions of mass media, such as information, education, films are widely popular and their audit visual nature provides them a pervasive power for social influence. Therefore, they have the potential to play an important role as a medium of entertainment, information and education and as a catalyst for social change.
Almost every person of the society has participated in the activity of going to cinema hall and enjoying a film. According to Jovett and Linton,
“Obviously there is still something unique and inherently appealing about going to the movies.”
The social institution of movie going is firmly established in our society and movies have played in an important part as one of the factors contributing to the dramatic changes which have taken place in he last so years in the way we live and also in how we perceive the world us not only with entertainment, but also with ideas, and it would be difficult to conceive of our society without them.
Films have psychological impact on people. The extent of reality that can be presented through films is far greatening than television or any other medium. Their language is universal and this helps in breaking any social or cultural barriers.
Each genre of film is capable of creating impact on the masses. For example, comedy and hilarious movies entertain people and relax them. Social or tragic movies provide outset to the emotions of the viewers.
Types of Films:
When are talks of cinema there are two major forms, generally known by people.
1) Commercial Cinema:
It primarily aims at providing entertainment to the people. It includes the ingredients of popular cinema star system, high budget, abundance of music, song and dance. It mostly repots to phantasm to provide entertainment to people for example, films like vaqt, Sholay, Muqhdar ka sikkandar. Hum apke hain kaun, are a few examples of such films.
2) Art Cinema:
It is more realistic and relevant to the needs of the people and society. This form is not very popular. It is also called ‘parallel cinema’. Alternative cinema’ or ‘new wave cinema’. These new trend films are male at law cost. Outside the main stream of commercial cinema.
In the last fifty years, cinema has become not only a serious art form nut a field of study by itself. Continuous advantage/ Advancement in film take viewer to the world outside his day-to-day world providing entertainment. This has made cinema a popular medium of masses.
Indian educationists and sociologists have shown a surprising lack of interest in the film as an educational force and a social challenge. Hardly any academic, systematic, scientific, studies have been undertaken on the social and psychological impact of the films in India.
Films have a hypnotic influence on most children and heroines. They indulge in day dreaming and fantasy and when it increases. Children become unable to accept the hard realities of life. Apart from these, films create fear, terror, sorrow and pathos, love and passion, thrill, excitement and stimulation people suffer from have over after watching a film. Thus, films have a dynamic influence on people which ultimately, affects the society as a whole.
Most films implicitly subscribe to the view that the highest goals in life are power, money, luxury, public adulation and one can use any means to achieve these goal. Thus, most of the films glorify false patterns of life.
There have been fear studies on effects of violence and sex in specific films on children and youth. When we want to know the impact of films: one has to look at had stories of cinema attest the actual life of the people.
The main reasons for going to see films have been to learn about the world of ides and things, to forget and get away to escape, to pass time, to relive boredom, to impress others.
Having seen a film saves as it shows that an integration as it the mainstream cultural activities of his reference group. Having seen film in first week of its release is a minor form of prestige. People tend to use scenes from films as analogies to real life situations, or use dialogue from movies as a common means of expression understood by all.
Films as mass media continue to play an important role in our society. Despite television many people today go to the theater to see the films to enjoy the photography and music and sound effects, whenever they leisure time.
Many foreign films are also being shown in theatres as well as a television. Many feel that these films pose a threat to our austral identity. These films help people to know the culture, values, people at the would. As a result they are able to select their value system with more wisdom and maturity because cultural ripeness also contributes to the development of mind.
The films affected television also. the film directors and producers turned to television to produce either mythological like Mahabharata and Ramayana or soap operas like Buniyaad, Rajini, Nukkad and Swabhimaan. Telefilma, were also produced such as ‘Janam’and ‘Phir Teri Kahani Yad Aye’etd. In Indian cinema the awerness of social relevance was very much there till recently.
Violence in Films:
Most of the films Enders social evils like Dowry, bigamy, role stereotypes, pragmatism and domination of anti social elements and so on. Films being powerful and popular medium having, strong reality dimension in its presentation encourages adolescents and youth in resorting to crime, violence and taking law into one’s own hands.
Woman is being more and more prostrated as sex objects in the films. They are used to include the elements of vulgarity in films by making them to suggestive gestures and udity and to entertain the audience with cheap, vulgar dances and songs. Their costumes or dresses are shown vulgarly in the name of modernity.
Advantages of Cinema:
The emotional impact left by films helps in shopping personal and social attitudes. They presto the situation in a dramatize recreation form which brings reality also and assures the involvement of the velar and leaves emotional impact.